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May 04, 2024
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MRKT 4000 - Brand Management 4 Semester Hours Brand Management examines the ways brands acquire and maintain economic and non-economic value; Explores the origins, power, theory, meaning, relevance and practice of brands, brand development, brand metrics and brand management; Encourages integration, learning, and creative thinking through lecture, examples, descriptive cases, and discussion.
Prerequisites: MRKT 3000
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