|
|
Apr 26, 2024
|
|
MRKT 4030 - Brand Management 4 Semester Hours Brand Management examines the ways brands acquire; maintain economic; non-economic value The class explores the origins, power, theory, meaning, relevance,; practice of brands, as well as brand development, brand metrics,; brand management It encourages integration, learning,; creative thinking through lecture, examples, descriptive cases,; discussion
Prerequisites: MRKT 3000
Add to Portfolio (opens a new window)
|
|
|