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Apr 26, 2024
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MRKT 4010 - Consumer Behavior 4 Semester Hours This course focuses on the process involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs; desires To consider the scope of consumer behavior, the course emphasizes the complex; interdependent relationships between marketing stimuli; the day-to-day lives of consumers
Prerequisites: MRKT 3000
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